- Scott Hammond President and Chief Executive Officer
- Rodrigo Fernando Flores Founder and Chief Technology Officer
- Cathy Cairns Vice President, Head of Worldwide Sales
- Philip G. Connolly Chief Financial Officer
- Bill Fine Vice President, Product Strategy
- Mark McKenzie Vice President, Services
- Ken Remington Vice President, Alliance and Channel Sales
- Jason Schroedl Vice President, Marketing
- Andrew Tahvildary Vice President of Engineering

Scott Hammond
President and Chief Executive Officer
In his role as President and CEO, Scott Hammond brings seventeen years of industry experience to the company. Prior to newScale, Hammond was the founder, President and CEO of Digital Market, Inc. (DMI), the leading provider of Web-based sourcing and procurement solutions for direct materials. Hammond founded the company in 1995 by building the world's first Web-based trading exchange conducting over $1B worth of transactions between more than 1000 trading partners. He then productized the technology as an enterprise software solution for private exchanges targeted at Fortune 1000 manufacturing companies. In November of 1999, DMI merged with Agile Software (NASD:AGIL). Hammond then became a corporate officer and VP of e-Services and e-Procurement at Agile Software and was responsible for all direct materials sourcing and procurement solutions. While at Agile, he designed a next generation trading exchange for the electronics industry with Dell Computer, Cisco, Intel, Accel Partners and Gen3 Partners.
Hammond also pioneered yet another successful start-up, EcoSystems Software, where as a co-founder, he was instrumental in pioneering an integrated systems management software solution for open systems computing. In 1993, EcoSystems was acquired by Compuware Corporation (NASD:CPWR). His prior experience also includes industry leaders such as Xerox, Hewlett Packard, and Oracle Corporation.
As a well-respected industry speaker, Hammond has been invited to speak at such venues as VentureWire's Enterprise Outlook 2003, Morgan Stanley's 1999 Internet Commerce Symposium, Giga's Business Online97 Symposium, Giga's Business Online98 Symposium, International Oracle User's Week Conference (twice), UNIX Expo, the East Coast Oracle User's Group Conference and The 1998 Stanford Supply Chain Forum. Mr. Hammond was one of only 32 Industry CEOs selected to speak at the Spring 1999 Gartner Group IT Symposium/Dataquest Predicts event. Hammond was also chosen as one of "The Hot 25" top electronics industry executives by Electronic Buyers' News in 1996.
Hammond holds an undergraduate degree in Electrical Engineering from the University of Rochester and an MBA from The Wharton School of Business.

Rodrigo Fernando Flores
Founder and Chief Technology Officer
Rodrigo Flores is the founder and chief technology officer of newScale, Inc. At newScale he founded the service catalog industry by introducing the first products to design, model, catalog and order IT services. newScale is today recognized as the leader and pioneer in the service catalog and service portfolio with over 100 Global 2000 and more than 1.5 Million users in daily production. Rodrigo Fernando Flores brings 21years of experience in software and product development to newScale. Most recently he co-authored the book "Defining IT Success through the Service Catalog" and has led the development of a formal ITIL certification for catalog practitioners.
Rodrigo is also the chairman of the Service Portfolio and Catalog Language (SPACL) initiative, whose goal is to establish the first industry standard for service portfolio interchange. He also served as vice president of product management Action Technologies. Flores holds three patents on workflow technology, co-founded the Workflow Management Coalition and was its first vice chairman. He has also participated in a number of other industry standards initiatives such as the Open Document Management Association.
Flores received a bachelor's degree in management from St. Mary's College in Moraga, Calif.

Cathy Cairns
Vice President, Head of Worldwide Sales
Cathy Cairns is a seasoned sales executive with a 20-year proven track record of increasing revenue, driving profitability and new customer acquisition within the enterprise software market. Prior to joining newScale she led the Enterprise Sales team at RightNow Technologies where she played a key role in F500 account acquisition and penetration. She also led a team of 40 Sales Directors and Sales Representatives with @Road where she tripled the average deal size within the first nine months and contributed to a 40% year over year revenue growth. She has managed many aspects of field sales which includes, direct sales, channels sales, operations, technical support and P&L. Cathy served as a Managing Director for Aspect Communications for close to five years during which time she quadrupled revenue and grew profitability for her segment by over 20%.
Cathy attended Centennial College in Canada. She has a bachelor's degree in management equiv from UW - Madison.

Philip G. Connolly
Chief Financial Officer
Phil Connolly brings more than 20 years of finance and administration experience to the company. Prior to joining newScale, Connolly served as CFO of Novazone, Inc. a leading provider of innovative clean technology solutions. He also served as CFO at Real Clear Technologies, a Service Delivery Management software company and prior to that VP Finance and later CFO/COO at Sanrise, Inc., a information lifecycle management software and services company. He has held key executive positions at Republic Financial Corporation; Triton Container International Ltd. and the Cronos Group. Connolly started his business career as an Assistant VP with National Westminster Bank and prior to that served as an infantry officer in the United States Army.
Connolly holds a bachelor's of science degree in engineering from the United States Military Academy, West Point, NY.

Bill Fine
Vice President, Product Strategy
Bill Fine is responsible for product management, industry solutions, and product strategy at newScale. Fine joined newScale in 2001 and served as Vice President of Professional Services until 2004, working directly with leading Fortune 500 and Global 2000 corporations to help define their service delivery strategies, implement IT service management processes, and manage implementations of newScale software solutions. Prior to newScale, Fine was President and Chief Operating Officer of Business Design Associates, Inc. ("BDA"), a strategy, process design and systems integration consultancy, with operations throughout the Americas and Europe. During his 8 year tenure at BDA, Fine managed and participated directly in numerous large scale consulting engagements, including service delivery projects at companies such as General Motors, Citibank and Applied Materials. In late 2000, he orchestrated the successful sale of BDA.
Fine graduated from Cornell Law School, magna cum laude, and previously worked in the corporate law practice of Heller, Ehrman, White and McAuliffe. Fine also holds a BA degree in International Studies from the University of Washington.

Mark McKenzie
Vice President, Services
Mark McKenzie is a senior software executive with over 20 years experience leading professional services organizations. He has worked with hundreds of market-leading companies throughout North America, Latin America, and Europe in the delivery world class enterprise software solutions. Before joining newScale, McKenzie was Vice President of field operations for Real Clear Technologies. Previously, McKenzie served as Vice President of global services at SEVEN Networks, a wireless software company, and as Vice President in the Global Services Group of Commerce One. Prior to Commerce One, McKenzie held senior management positions with A.T. Kearney's Strategic Information Technology practice and Accenture's Systems Integration practice.
McKenzie holds a B.S.c. in Computing Science from Imperial College, University of London.

Ken Remington
Vice President, Alliance and Channel Sales
Ken Remington brings more than 20 years of sales, marketing, product, and business development experience to his role as Vice President Alliance and Channel Sales at newScale. Previously he held two positions with Datasweep, Inc (MES); Vice President of Product Marketing and Sr. Director of Sales Operations helping the company grow their business to a $30M run rate in less than two years. As well, Remington held positions with Clarify, Inc. (CRM) as their Chief Architect for Field Service and Logistics Solutions and Mictel, Ltd. (CAD/CAM) as the Founder and CEO, managing both Operations and Sales for the company. Remington has held various other sales, marketing and business development positions throughout his career.
Remington holds a Bachelor of Science degree in Computer Science with a minor in business from Chico State University, CA.

Jason Schroedl
Vice President, Marketing
Jason Schroedl leads the marketing team at newScale and is responsible for marketing strategy as well as corporate, product, and field marketing. Schroedl joined newScale in 2003 and has more than 15 years of strategic marketing experience in enterprise software and other technology sectors. Prior to newScale, he led product marketing at Evolve Software and Primavera Systems (now Oracle project portfolio management), and served in senior marketing and business development roles at Evant (now Manhattan Associates demand planning). Schroedl also worked for five years at R.B. Webber & Company, a management consulting firm, providing marketing strategy guidance to early stage startups and Fortune 500 technology clients including Apple, Cisco, Hewlett Packard, IBM, and Motorola.
Schroedl has a Bachelor of Arts and Masters degree in international policy studies from Stanford University.

Andrew Tahvildary
Vice President of Engineering
Andrew Tahvildary is an enterprise software veteran with more than 15 years of experience in software development management. Before joining newScale, Tahvildary was the vice president of product development for Primavera Systems, Inc., where he championed a new generation of products that helped establish Primavera as a leading enterprise-class project portfolio management (PPM) vendor. Tahvildary was previously director of engineering at Evolve Software, Inc., where he built a development team of 70+ from the ground up. His other experience includes senior development leadership roles at TCSI Corporation, a provider of network management solutions, and Sprint, a leading telecommunications company.
Tahvildary has a Bachelor of Science degree in Electrical Engineering and a Master of Science degree in Computer Engineering, both from Syracuse University.
















