newScale Service Catalog Marketing Library Brings Consumer Web Experience to Enterprise-Class IT Service Catalogs
New Templates and Image Gallery Help to Increase Service Catalog User Adoption and Polish IT's Image
San Mateo, CA - May 19, 2009 - newScale® Inc., the market leader in IT Service Catalog and Service Portfolio Management software solutions, today announced a new content library designed to improve the usability and adoption of your IT Service Catalog. The newScale Service Catalog Marketing LibraryTM includes professionally designed Service Catalog layout templates, over 250 reusable images for IT marketing, and best practice guidelines on incorporating Web 2.0 technology into a Service Catalog - all to enhance the user experience, raise customer satisfaction and improve IT's image.
"The lack of marketing in IT is obvious when we take a look at the changes in how IT is perceived," wrote Evelyn Hubber, principal analyst, Forrester Research, Inc. (Source: Role Overview: IT Marketing Manager, Forrester Research, Inc., November 7, 2008). "The first element of marketing is to create the compelling offer, identifying a product that customers will want to buy but may not have asked for, such as TiVo or iPods in the consumer world. IT also has the expertise to identify solutions to problems that may or may not have been requested. These IT products and services can be identified in an IT Service Catalog - like email service levels, a mandatory security upgrade, or a new business process."
The newScale Service Catalog Marketing Library includes:
- newScale Consumer Web TechnologyTM to easily integrate third party Web 2.0 interfaces into an enterprise Service Catalog while maintaining security and compliance. This includes Web services for videos, site analytics and blogs - leveraging familiar consumer technologies such as YouTube and Google Analytics.
- newScale Dynamic Marketing TemplatesTM make it easy for service owners to publish Service Catalog offerings and requestable service items with the consumer experience of Amazon.com, the high-touch of an Apple store, and the comprehensiveness of a managed service provider. These pre-packaged dynamic HTML templates improve IT's image and add sizzle to the Service Catalog, without requiring programming skills.
- newScale Image GalleryTM provides more than 250 licensed photos and icons sized appropriately for use across the Service Catalog, with multiple options for different color schemes and visual concepts.
"For many IT professionals, ‘marketing' is a foreign concept," said Bill Fine, VP Product Strategy, newScale, Inc. "With the newScale Service Catalog Marketing Library, we've made it easy for IT to bring a Google or iTunes-like consumer experience to an enterprise-class Service Catalog."
The newScale Service Catalog Marketing Library is part of a complete range of pre-packaged Service Catalog content libraries available only from newScale, designed to speed deployment and ensure best practices. The newScale Service Catalog Marketing Library is available today to enhance newScale RequestCenter® and newScale PortfolioCenterTM deployments.
For more information on the newScale libraries of Service Catalog templates, visit www.newscale.com/products/service_catalog_templates.html.
About newScale, Inc.
newScale, Inc. is the leader in IT Service Catalog and Service Portfolio Management software solutions, with more than 1.7 million users worldwide. newScale solutions enable IT organizations to catalog their portfolio of services, govern demand for services, manage delivery of services, and optimize service quality. newScale customers - including more than twenty percent of the Fortune 50 - benefit from increased operational efficiency, reduced costs, improved service levels, and greater IT/business alignment. For more information, please visit the newScale web site at http://www.newscale.com/ or call 650-403-7700.
For newScale:
Lisa Sheeran
Sheeran/Jager Communication
+1 510-724-2267
press@newscale.com
Editor's Note: All newScale brand and product names are trademarks or registered trademarks of newScale Inc. in the U.S. and other countries. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.
